Connected TV (CTV) refers to any television set that is capable of connecting to the internet and accessing content from a variety of sources beyond traditional broadcast and cable channels. These sources can include streaming services, social media platforms, and even video games. Connected TV can be used to access a wide range of streaming services, including Netflix, Amazon Prime Video, Hulu, and YouTube. They also often have built-in apps that allow users to access social media platforms such as Facebook and Twitter, as well as news and weather apps.Overall, Connected TV has transformed the way we consume television content, providing viewers with greater choice and flexibility, and opening up new opportunities for advertisers to reach their target audiences.

Some of the companies listed in the study from the complete survey list are Koninklijke Philips NV (Netherlands), LG Electronics Inc. (South Korea), Apple Inc. (United States), Haier Group Corporation (China), Hitachi Ltd (Japan), Insignia Systems Inc. (United States), IZIO Inc. (Brazil), Panasonic Corporation (Japan), Samsung Electronics Co. Ltd (South Korea), Sony Corporation (Japan).

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Market Trends

CTV adoption continues to surge as more consumers shift from traditional TV to streaming services. Factors like on-demand content, convenience, and the variety of choices are driving this adoption.

Market Drivers

The increased availability and affordability of high-speed internet connections have made streaming content more accessible. Better internet infrastructure facilitates higher-quality streaming experiences, enabling more households to embrace CTV.

Connected TV Market Segmentation

The Connected TV Market is Segmented by Device Type (Smart TV, Streaming Media Player) by Resolution Type (HDTV, Full HD TV, 4K UHD TV) by Inch Type (40-50 Inch, 30-40 Inch, Below 30 Inch, Above 50 Inch) and by Geography (North America, South America, Europe, Asia Pacific, MEA)

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Thanks for reading Connected TV research article; you can also get individual chapter-wise sections or region-wise report versions like LATAM, North America, MENA, Southeast Asia, Europe, APAC or Country Specific reports such as Japan, United Kingdom, United States or China, etc


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