<p>This playbook is built for founders who execute. These 8 principles focus on customer value, smart shipping, strong priorities, and surviving long enough to reach product market momentum.</p> <p>1 : Focus on customer experience instead of a technology first engineering focus.</p> <p>2 : Express your ideas to the world.</p> <p>3 : When something is not good enough, do you stop or ship it?</p> <p>4 : Problems can come from stopping shipping to fix product issues.</p> <p>5 : Focus and try to do a few things really well.</p> <p>6 : A five year plan can change quickly.</p> <p>7 : The real War is not running out of money until the product reaches the market.</p> <p>8 : It can be done. You can plant something in the world, and it can grow and change the world.</p>